This store allows Crain’s Automotive News subscribers to add CSM Worldwide’s forecasts to their subscription service.
Developing this store system entailed tying into Crain’s customer database to faciliate a seamless login process, subscription tracking, and subscription payment. Store administrators at CSM upload reports for both the CSM store (developed in 2007) and the Automotive News store through a single admin system, keeping maintenance and updates of the quarterly forecasts simple.
Separate email notifications are sent out to the two user bases informing them that their latest reports are available online. To view/download quarterly forecasts, customers for CSM are directed to CSM’s store (store.csmauto.net) and Automotive News subscribers are directed to the Automotive News store (autonews.csmauto.net).
This was a cool integration project requiring a carefully coordinated effort with the team over at Crain’s to develop a seamless user process.